Gaga “Born This Way”
PR Connection #1
While Lady Gaga might seem a little crazy at time I will be one to say I disagree. This year at the 2010 MTV VMA’s Lady Gaga took the stage after winning the award for video of the year for “Bad Romance”. The pop star with tears in her eyes said that if she won then she would relaease the title of her new album. Gaga bursts out in song singing, “I’m beautiful in my way, because God makes no mistakes. I’m on the right track, baby I was born this way.” The young starlet knew this would get peoples attention and it did, within minutes of Gaga singing the line on stage it was already posted to YouTube. The next day Gaga was seen walking the streets with a new tattoo of a unicorn with the words, “Born this way”(image below). Gaga sure knows how to get attention for this upcoming album and is very smart with how she is marketing herself.