Gaga “Born This Way”

PR Connection #1

While Lady Gaga might seem a little crazy at time I will be one to say I disagree. This year at the 2010 MTV VMA’s Lady Gaga took the stage after winning the award for video of the year for “Bad Romance”. The pop star with tears in her eyes said that if she won then she would relaease the title of her new album. Gaga bursts out in song singing, “I’m beautiful in my way, because God makes no mistakes. I’m on the right track, baby I was born this way.” The young starlet knew this would get peoples attention and it did, within minutes of Gaga singing the line on stage it was already posted to YouTube. The next day Gaga was seen walking the streets with a new tattoo of a unicorn with the words, “Born this way”(image below). Gaga sure knows how to get attention for this upcoming album and is very smart with how she is marketing herself.

(Credit: Daniel/Harding/


4 responses

  1. Sam
    I’ve got to agree with you, Lady Gaga is a marketing master. I thought it was cool the way she announced her new record at the VMAs, but not only that, she gets a tattoo featuring the title the NEXT DAY! There were tons of people watching the VMAs (even the Non-Lady Gaga fans) and they all got a sample of her latest work. I’m not aware of that ever being done before by a musical artist…
    Anyways, FYI, wasn’t able to watch the YouTube video posted, might want to check that out. If you can’t have it embedded maybe just post a link.

    September 16, 2010 at 4:08 pm

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  3. I completely agree with you Same on the fact that she is a very marketing mastermind and knows how to get the attention of the public beautifully. I also think that the talent that backs up all the promotion has caused Lady Gaga to instantly be a major compeitor in the music industry. She crosses barriers of style and talent; she is a true breath of fresh air to the entertainment world because she really is unique and has something to offer.

    September 28, 2010 at 4:57 pm

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