Reading Notes Ch.1 COMM 2322

What is Public Relations?

“Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and patience.”

Know these 5 key words for public relations:

  • Deliberate
  • Planned
  • Performance
  • Public interest
  • Two-way communication
  • Management function

Public realations is a process- remeber the RACE acronym:

Research
Action
Communication
Evaluation

Other terms for public relations

  • Corporate communications
  • Corporate affairs
  • Public affairs
  • Global communications

The book I got my notes out of can be found here.

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