Reading Notes Ch.2 COMM 2322

The Evolution of Public Relations

The practice of public relations is probably as old as human communication itself. In many civilizations people were persuaded to accept the authority of government and religion through common public relations techniques: interpersonal, communication, speeches, art, literature, staged events, publicity, and other such devices.

Four Classic Models of PR

  • Press Agentry/Publicity
  • Public Information
  • Two-Way Asymmetric
  • Two-Way Symmetric

Six principles of public relations:

  • Tell the truth
  • Prove it with action
  • Listen to the costumer
  • Manage for tomorrow
  • Conduct pr like it depends on it
  • Remain Calm

The found the notes from this book.

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