Reading Notes Ch.3 COMM 4333
Avoiding Legal Hassles
Libel and defamation charges can have a tremendous effect on businesses and publicist alike. It is important that practitioners are careful when using oral communication because it’s not like their words can be edited after they’ve been spoken.
Corporations are considered “public figures” by the court system.
Public relations writers must regaurd their employees’ privacy in at least these five areas:
- Employee newsletters
- Photo releases
- Product publicity and advertising
- Media inquires about employees
- Employee blogs and virtual online communities
Also you must always remember to watch what you say, people are listening to every word that comes out of a PR professionals mouth.
All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.