Reading Notes Ch.4 COMM 4333

Finding and Making News

You must have these key elements to have a good news story:

  • timeliness
  • prominence
  • proximity
  • significance
  • unusualness
  • human interest
  • conflict
  • newness

There are four obsitcles that make creating news difficult:

  1. media gatekeepers
  2. incredibly shrinking news hole
  3. fragmentation of traditional mass media
  4. information overload

Finding news at times can be difficult, these are some techniques that can help you come up with a news story:

  • Brainstorming
  • Special Events
  • Contests
  • Polls/Surveys
  • Top 10 Lists
  • Stunts
  • Product Demonstration
  • Rallies/Protests
  • Personal Appearances
  • Awards

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s