Reading Notes Ch.4 COMM 4333

Finding and Making News

You must have these key elements to have a good news story:

  • timeliness
  • prominence
  • proximity
  • significance
  • unusualness
  • human interest
  • conflict
  • newness

There are four obsitcles that make creating news difficult:

  1. media gatekeepers
  2. incredibly shrinking news hole
  3. fragmentation of traditional mass media
  4. information overload

Finding news at times can be difficult, these are some techniques that can help you come up with a news story:

  • Brainstorming
  • Special Events
  • Contests
  • Polls/Surveys
  • Top 10 Lists
  • Stunts
  • Product Demonstration
  • Rallies/Protests
  • Personal Appearances
  • Awards

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


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