Reading Notes Ch.3 Comm 2322
Ethics and Professionalism
A person’s belief system can determine how that person acts in a specific situation. Philosophers say that the three basic value orientations are
- Absolute. The absolutist believes that every decision is either “right” or “wrong,” regardless of the consequences.
- Existential. The existentialist, whose choices are not made in a prescribed value system, decides on the basis of immediate practical choice.
- Situational. The situationalist believes that each decision is based on what would cause the least harm or the most good.
There are four different types of Professional Codes of Conduct
- Financial Information
- Video News Releases
- Internet Public Relations
- Corporate Practice
A practitioner should have:
- A sense of independence.
- A sense of responsibility to society and the public interest.
- Manifest concern for the competence and honor of the profession as a whole.
- A higher loyalty to the standards of the profession and fellow professionals that to the employer of the moment.
The blurring of lines in today’s media continues to be a major concern for both public relations professionals and journalists.
The found the notes from this book.