Reading Notes Ch.3 Comm 2322

Ethics and Professionalism

A person’s belief system can determine how that person acts in a specific situation. Philosophers say that the three basic value orientations are

  1. Absolute. The absolutist believes that every decision is either “right” or “wrong,” regardless of the consequences.
  2. Existential. The existentialist, whose choices are not made in a prescribed value system, decides on the basis of immediate practical choice.
  3. Situational. The situationalist believes that each decision is based on what would cause the least harm or the most good.

There are four different types of Professional Codes of Conduct

  • Financial Information
  • Video News Releases
  • Internet Public Relations
  • Corporate Practice

A practitioner should have:

  • A sense of independence.
  • A sense of responsibility to society and the public interest.
  • Manifest concern for the competence and honor of the profession as a whole.
  • A higher loyalty to the standards of the profession and fellow professionals that to the employer of the moment.

The blurring of lines in today’s media continues to be a major concern for both public relations professionals and journalists.

The found the notes from this book.


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