Reading Notes Ch.4 Comm 2322

Public Relations Department and Firms

Public relations department serve various roles and functions within companies and organizations.

Services that Public relation firms provide:

  • Marketing communications
  • Executive speech training
  • Research and evaluations
  • Crisis communication
  • Media analysis
  • Community relations
  • Events management
  • Public affairs
  • Branding and corporate reputation
  • Financial relations

Advantages of a PR firm:

  • Objectivity
  • A  variety of skills and expertise.
  • Extensive resources
  • International jobs
  • Offices through out the country
  • Special problem-solving skills
  • Credibility

Disadvantages of a PR firm:

  • Superficial group of a client’s unique problems
  • Lack of full-time commitment
  • Need for prolonged briefing period
  • Resentment by internal staff
  • Need for strong direction by top management
  • Cost

Fees and Charges

  1. Basic hourly fee, plus out-of-pocket expenses.
  2. Retainer fee.
  3. Fixed project fee.

The found the notes from this book.


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