Reading Notes Ch.5 COMM 4333

Writing the New Release

The Basic Questions

  • What is the subject of the message? What is specific focus of this release?
  • Who is this message designed to reach?
  • What is in it for the particular audience? What are potential benefits and rewards?
  • What goal is the organization pursuing? What is the organization’s purpose?
  • What do you want to achieve with the news release? Is the objective to inform, to change attitudes and behavior, or to increase attendance at a local event?
  • What key messages should this news release highlight? How can they be tailored to the format of a specific publication and its readers?

Five types of new releases:

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News
  • A news release must contain corporate letterhead, contact information, a headline, dateline, catching lead , body, and optional description of corporation.
  • An email news release is single-spaced and shorter in length.
  • Multimedia news releases can include social media, videos, and links.

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s