Reading Notes Ch.5 COMM 4333

Writing the New Release

The Basic Questions

  • What is the subject of the message? What is specific focus of this release?
  • Who is this message designed to reach?
  • What is in it for the particular audience? What are potential benefits and rewards?
  • What goal is the organization pursuing? What is the organization’s purpose?
  • What do you want to achieve with the news release? Is the objective to inform, to change attitudes and behavior, or to increase attendance at a local event?
  • What key messages should this news release highlight? How can they be tailored to the format of a specific publication and its readers?

Five types of new releases:

  1. Announcements
  2. Spot Announcements
  3. Reaction Releases
  4. Bad News
  5. Local News
  • A news release must contain corporate letterhead, contact information, a headline, dateline, catching lead , body, and optional description of corporation.
  • An email news release is single-spaced and shorter in length.
  • Multimedia news releases can include social media, videos, and links.

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


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