Reading Notes Ch.6 COMM 4333

Preparing Fact Sheets, Advisories, Media Kits, and Pitches

There are 3 kinds of fact sheets:

  1. Event information
  2. Corporate profile containing company information
  3. New product details.

Writing the “perfect” pitch:

  • Find out what the reporter covers and tailor your pitch accordingly.
  • Find out how the reporter prefers to be contacted – paper, fax, or email.
  • Make sure you’re pitching news or a new trend.
  • Offer help on stories even if your client or employer isn’t the focus.
  • Don’t call during deadline unless you’ve got breaking news.
  • Don’t send slips of other stories about your client.
  • Don’t call to find out when or if the story has run.
  • Relationships are everything. If you get the trust of the reporter, don’t abuse it.
  • Don’t lie.  Advise your clients or employer not to either.

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


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