Reading Notes Ch.7 COMM 4333

Creating News Features and Op-Ed

Feature stories can provide five different aspects to your writing:

  • Provide more information to the consumer
  • Give background and context about organizations
  • Provide behind-the scenes perspective
  • Give a human dimension to situations and events
  • Generate publicity for standard products and services

5 types of features:

  • Case Study
  • Application Story
  • Research Study
  • Backgrounders
  • Personality Profile

There are 5 parts to a feature story:

  1. The Headline
  2. The Lead
  3. The Body
  4. The Summary
  5. Photos and Graphics

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


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