The Lead Lab

Topic of the Week #8 & #9
Comm 4333 & 2322

What did you learn?

The course helped me learn how to better my leads in stories. I found it to be very helpful. It reminded me the important small things that you always seem to forget about. One of the very important things when it comes to lead stories is to start with the five W’s and H:

  • What happened?
  • Who did it happen to?
  • Where did it happen?
  • When did it happen?
  • How did it happen?

With this knowledge you next must logically zero in on the two basic focusing questions:

  1. Whats the new?
  2. What’s this story about?You must also always remember how to get the right lead for you story. It depends on three things:
    • Your news organization
    • The news
    • The timing of publication

    What surprised you?

    The course didn’t seem to surprise me to much. A lot of the information I already knew but it was very helpful to be refreshed in this course. I like the way the course stayed interactive by clicking on the different things. It made the course different but still fun. The information was split up very well and made it seem small and kept the reading very manageable.

    What do you want to know more about?
    I found the myths about leads pretty interesting. There were four different ones that they mentioned in this  article, they were:

    • Leads must never begin with a quote.
    • Leads must always contain attribution.
    • A good lead is never more than three or four lines long.
    • A lead must sum up the story in a paragraph.



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