PR in Times of Crisis

Topic of the Week #12
Comm 2322

In times of crisis you must not freak out. Whenever a crisis strikes people think with their emotions and not their heads. You have got to keep people calm because they are looking for your reaction.In class we talked about a few differnet points involving crisis. In class we learned that there are 4 different type of Crises, they are:

  • Meteor
  • Predator
  • Breakdown
  • Lingering

While there are many different factors that contribute to the start of a crises.  Some different ways a crisis can begin include environmental problems, technological mishaps, terrorist acts, criminal misconduct, managerial issues, and finally accidents. Also something else very important that Crystal Davis told us in class was to NEVER say terrorism. Once that word is used than everything will get taken out of context. Being in PR people are holding onto every word you say and they will try to find some way to reword it and make it a hundred times worse.

You need to always remember to plan. Without a good plan any public statement released will go horrible. Some benefits of planning include:

  • It reduces stress
  • It will demonstrate goodwill
  • You have a better flow of information
  • And is has more of a business continuity

Also whenever you have a product that is somewhat good to your selected audience someone will always hate it. People will always try to bad mouth a product. If you are working to keep a name for you company or product good you need to have a good overview on what people are saying about your product. You can do twitter and Google searches daily on your product. Something else that is newer are Google Alerts. When you set up a Google Alert you can see when people are searching or write about your product.

For a continuation of this post check out Barbara Nixon’s blog on Public Relations During Times of Crisis.



One response

  1. Hope

    Great post! I love the idea of planning ahead. In another class we discussed this as well and an idea that I always remembered just in case I was ever in the position was that at the beginning of any new job as a PR rep to create a crisis PR plan for th entire company within the first week, just to have on file “in case”. Love it!

    November 18, 2010 at 1:42 pm

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