Reading Notes Ch.10 COMM 4333

Distributing News to the Media

There are many different ways you can relay information to the media. You always need to be sure that all the information you relay is propper for where ever it is being sent. Your source is the most important when it comes to distributing news to the media.

Here are a few things this chapter taught me:

Researching the Media

  • Media Databases
  • Editorial Calendars
  • Tip Sheets

Distribution of Materials

  1. E-mail
  2. Online Newsrooms
  3. Electronic News wires
  4. Mat distribution Companies
  5. Photo Placement Firms

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


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