Reading Notes Ch.14 Comm 2322

News Releases, Media Alerts, and Pitch Letters

Content of a News Release

Use the inverted pyramid structure with the first paragraph summarizing the most important parts of the story and the succeeding paragraphs to fill in the details descending in order of importance.

Distributing Media Materials can include:

  1. Mail
  2. Fax
  3. E-mail
  4. Electronic News Services
  5. Online Newsrooms
  6. Web pressrooms

A press kit should include the following:

  1. The main news/press release
  2. A news feature about the development of the product or something similar
  3. Fact sheets on the product, organization or event
  4. Background information
  5. Photos and drawings with captions
  6. Biographical material on the spokesperson or chief executives
  7. Some basic brochures
  8. A business card of the PR contact person

The found the notes from this book.




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