Comm 4333

Reading Notes Ch.12 COMM 4333

Tapping the Web and New Media

New Media is characterized by:

  1. Widespread broadband
  2. Cheap and or free
  3. New distribution channels
  4. Mobility is key
  5. New advertising techniques

Writing for the Web

  • Design the site with the audience in mind.
  • Update the site constantly.
  • Use feedback to evolve the site.
  • Write the way you talk.
  • Limit each page to a specific topic.
  • Talk “with” rather than “at” the reader.
  • “You have 10 to 12 seconds to ‘hook’ an Internet surfer onto your website, or else they’ll click onto something else.”

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.


Reading Notes Ch.11 COMM 4333

Getting Along with Journalists

This chapter dealt with how PR professionals deal with journalists. I found a lot of great key points in this chapter and from what we talked about in class. Here are a few things that I picked up from the chapter:

Areas of Friction

  1. Hype and News Release Spam
  2. Name Calling
  3. Sloppy/Biased Reporting
  4. Tabloid Journalism
  5. Advertising Influence

A Media Relations Checklist

  • Know your media
  • Limit your mailing
  • Localize
  • Send newsworthy information
  • Practice good writing
  • Be available
  • Get back to reporters
  • Answer questions
  • Protect exclusives
  • Praise good work

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Reading Notes Ch.10 COMM 4333

Distributing News to the Media

There are many different ways you can relay information to the media. You always need to be sure that all the information you relay is propper for where ever it is being sent. Your source is the most important when it comes to distributing news to the media.

Here are a few things this chapter taught me:

Researching the Media

  • Media Databases
  • Editorial Calendars
  • Tip Sheets

Distribution of Materials

  1. E-mail
  2. Online Newsrooms
  3. Electronic News wires
  4. Mat distribution Companies
  5. Photo Placement Firms

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Reading Notes Ch.9 COMM 4333

Writing for Radio and Television

Chapter 9 talked all about writing for radio and television programs. According to public relation practitioners “radio is the medium the demographics of age, gender, economic standing, and ideology”.

Here are some key points that I took from this chapter:

  1. Radio news announcements are often done in increments of 30 or 60 seconds.
  2. A public service announcement or PSA is an unpaid advertisement that promotes programs of government or non profit agencies or that serve the public interest.
  3. A radio media tour is usually a spokesperson conducting a series of one on one interviews with different radio stations from around the country from one central location.
  4. A video news release has four components: a 90 second news report, a B roll, clear identification of the video source, and a script and contact information.

Radio news releases must be formatted for the medium so they must be easily read by the announcer. Radio announcement usually take 30 or 60 seconds to read. Set your word processor for 60 spaces per line and each line should be:

  • 2 line should be 10 seconds and about 25 words
  • 5 lines should be 20 seconds and about 50 words
  • 8 lines should be 30 seconds and about 75 words
  • 16 lines should be 60 seconds and about 150 words

Television is a great medium of communication; you can reach a wide variety of people though this medium. New releases that use television as a way to communicate must contain:

  • Sound that’s appealing to the message
  • Visual elements like charts and graphs, slides, or videotape
  • Clear message that flows with sound and visual aids

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Reading Notes Ch.8 COMM 4333

Selecting Publicity Photos & Graphics

This chapter was very helpful considering that I love photography. While I already know a lot of the information that was in this chapter I did pull a few things that were very helpful. Which were:

  • Photos need to be creative. Express yourself this is your art make it fun and represent you.
  • When taking a publicity photo you should have no more than three or four people in each photo.
  • One of the most important is to make sure you know how to take a proper photo (this should be common sense).
  • Make sure when sending a photo to reporters never send it as an attachment.. You tend to loose quality of the photo.
  • Make sure when you write captions you keep them short. You don’t want to take away from the photo.
  • Make sure you are using a good camera with great quality. There is nothing worse than when your photo has horrible exposer. Photos need to be clear and very sharp.

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

PR vs. Journalism

Topic of the Week #13
Comm 4333

There has always been bitterness towards PR Professionals and Journalists. One reason is because they work in the same field but their jobs are so different. They argue between one another because their jobs have so many different requirements, technically. Without one another I don’t think their jobs would work. The follwing are some reasons why the two do not like one another:

Reasons why Journalists dislike PR Professionals:

  • PR people usually have useless information they don’t know how to determine the difference between good information and horrible information.
  • PR people tend to use fancy words. They think that the words the use are common but usually the tend to confuse readers.
  • They think PR people don’t know what is truly newsworthy. They will publish stories that are irrelevant and have nothing important to say.
  • PR people do not know how to be timely. The will turn in articles late and sometimes not show up to meetings due to having such busy schedules.
  • PR people do not give good background information on different subjects. They will post the hot story but will not show what happened in the past to get them to that point.
  • PR people are bad with taking calls or even calling back. Due to a demanding schedule they either forget to call back or have so many different phones they are hard to reach.

Reasons why PR Professionals dislike Journalists:

  • Journalists tend not to be prepared. They don’t have enough information on their interviews so they sometimes come unprepared.
  • Journalists don’t know when to stop. Journalists don’t have any line. They are out to get a story and that is all that matters to them.
  • Journalists do not confirm an exclusive. Because of busy schedules they will not tell you when they are going to use a story.
  • Journalists tend to have biased views. They will take one side of a story and only portray the good of it.
  • Journalists can be very sneaky.  They will try and make whatever they do seem good but it is always about what will get them to the next level.


Topic of the Week #11
Comm 4333

Infographics are a fun way to display a graphic. While simple charts and graphs can be very boring, infographics spice things up a bit. They simply display information in more of a visually pleasant way. The infographic above I did not create but I thought it was very neat.

Anyone can use these graphs with their companies. The information in endless and you can be as creative as you want. Companies have seen that it makes their products more marketable. I think the future of infographics will be even more insane. An article I read said that they have some already developed to play for flash players. How cool is that?

The reason it becomes useful to a client is by making the product a lot more fun. Whenever you are flipping through something or if your sitting in watching a power point a infographic will be so much more appealing than a plain graph or chart would ever be. While they can take a lot of time to create they are worth the time.

You can create an infographic by using different computer programs. One I would start with would be Photoshop. It’s very simple for me to use but I could also spend hours trying to create something that would only be seen a few times. Creating an infographic is a job within itself. Personally that would be a job I would pass on. I know the little time I do use Photoshop it stresses me out. I would not want to spend my entire day to try and create them for other companies.

Every company should try to incorporate infographics into their buisness. It is a fun way to share information in a new and different way.