Public Relations

Social Media New Releases

  • What is a Social Media News Release?

A SMNR is in the same format as a press release/news release but designed for the online world. While you write your story for the press in press format but is made for the general public. You make it available for people in multiple ways like twitter, blogs and other forms of social media. News releases are very easy to find. Just by search in Google hundreds popped up. It is very cool to see how other companies send SMNR out to get their organization known. On the other side of this an advantage of using SMNR is that everyone that is online can see your news release.

  • What are the advantages & disadvantages of a SMNR?

The are many pros and cons to a SMNR. If you are new to writing them they can be very tricky. You also need to make sure that you can get the information out to as man different sources as possible. A major disadvantage of using social media is that your only letting people who

  • When should a PR practitioner consider using a SMNR?

    You must understand what you are writing about. You must be able to talk about your subject often and get its name around. Your grammar and spelling should also be great so everything you write doesn’t come off sloppy or bad. You use this when your information really needs to be released to the public. By sending these release to newspaper companies and other websites your getting you name out about your business/organization.

  • Here is a Social Media News Release that called Wize created:
  • Two great website to help build a SMNR are:
  1. PRX Builder
  2. Copy Blogger
  • The blog, writing matters had 7 tips on how to write a great social media news release. I pulled together the top 5 of what I found to be the most important, they were:
  1. Link, link, link. Optimize links for search engine visibility. If your SMNR is being distributed by a news service, make sure to link back to a landing page or newsroom at your website. Include links to related information at other pages on your website.
  2. Post content on multiple channels. As many places that you can post information on your company the better. Any company photos or video should be uploaded to Flikr or YouTube. Also any information should be posted on Blogs, Twitter or Tumblr.
  3. Write you SMNR for online readers. They scan rather than read word for word. Write short, use bullets, and write message headings. Whenever you turn information into more of a “blog” then it becomes for people.
  4. Use keywords to maximize search engine ranking.Remember to repeat keywords in headlines, subheads, and in the text of the social media release so this will make your topic easier to find.
  5. Use visuals. You must always include your logo and headshot of your companies CEO. Videos are also a very new and nice touch. Videos help people understand your product in a simple way.

For an easier way to understand what and how SMNR check out this helpful YouTube video.


Reading Notes Ch.12 COMM 4333

Tapping the Web and New Media

New Media is characterized by:

  1. Widespread broadband
  2. Cheap and or free
  3. New distribution channels
  4. Mobility is key
  5. New advertising techniques

Writing for the Web

  • Design the site with the audience in mind.
  • Update the site constantly.
  • Use feedback to evolve the site.
  • Write the way you talk.
  • Limit each page to a specific topic.
  • Talk “with” rather than “at” the reader.
  • “You have 10 to 12 seconds to ‘hook’ an Internet surfer onto your website, or else they’ll click onto something else.”

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Reading Notes Ch.11 COMM 4333

Getting Along with Journalists

This chapter dealt with how PR professionals deal with journalists. I found a lot of great key points in this chapter and from what we talked about in class. Here are a few things that I picked up from the chapter:

Areas of Friction

  1. Hype and News Release Spam
  2. Name Calling
  3. Sloppy/Biased Reporting
  4. Tabloid Journalism
  5. Advertising Influence

A Media Relations Checklist

  • Know your media
  • Limit your mailing
  • Localize
  • Send newsworthy information
  • Practice good writing
  • Be available
  • Get back to reporters
  • Answer questions
  • Protect exclusives
  • Praise good work

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Reading Notes Ch.10 COMM 4333

Distributing News to the Media

There are many different ways you can relay information to the media. You always need to be sure that all the information you relay is propper for where ever it is being sent. Your source is the most important when it comes to distributing news to the media.

Here are a few things this chapter taught me:

Researching the Media

  • Media Databases
  • Editorial Calendars
  • Tip Sheets

Distribution of Materials

  1. E-mail
  2. Online Newsrooms
  3. Electronic News wires
  4. Mat distribution Companies
  5. Photo Placement Firms

All of my notes came from the, “Public Relations Writing and Media Techniques”, you can find this book at Amazon.

Five Steps to MultiMedia Storytelling

Topic of the Week #14
Comm 2322

  1. What did you learn?This course wasn’t what I expected it to be. I thought wow this will have some really cool interacting points and be fun but it was kind of a let down. The course was very plain and bland. After taking the course your suppose to be able to pull away how to tell a story with the use of multimedia but I’m not sure if I could do that. The course did teach some very basic and helpful stuff like how to identify the elements in a multimedia story and how to sketch a concept for a story. I think if I were to redo the course it would be a lot more beneficial to me.

2.   What surprised you?

While I don’t want to sound harsh I don’t think I could say anything really surprised me. The course wasn’t tons
of new information just pretty generic things that I have always heard when dealing with storytelling. When they did begin
talking about how to make a storyboard I did find that to be a bit useful. I was a bit surprised to find after all of the bland
boring reading there was an interaction part. You get to identify what part of media is being used or even the tools. It made
it a lot more fun and barbel. I guess that is just the kid within me trying to find any kind of fun I can in a reading assignment.

3.  What do you want to know more about?

I think to get to know more about editing for the web would be very helpful. I think this would be something that could benefit
me greatly.The web will be the future of everything so learning how to edit for it could only benefit me more.

You can find this course here.

Reading Notes Ch.14 Comm 2322

News Releases, Media Alerts, and Pitch Letters

Content of a News Release

Use the inverted pyramid structure with the first paragraph summarizing the most important parts of the story and the succeeding paragraphs to fill in the details descending in order of importance.

Distributing Media Materials can include:

  1. Mail
  2. Fax
  3. E-mail
  4. Electronic News Services
  5. Online Newsrooms
  6. Web pressrooms

A press kit should include the following:

  1. The main news/press release
  2. A news feature about the development of the product or something similar
  3. Fact sheets on the product, organization or event
  4. Background information
  5. Photos and drawings with captions
  6. Biographical material on the spokesperson or chief executives
  7. Some basic brochures
  8. A business card of the PR contact person

The found the notes from this book.



Reading Notes Ch.9 Comm 2322

Public Opinion and Persuasion

This chapter opened up talking about three different types of leaders they were:

  1. Formal opinion leaderselected officials, presidents of companies or heads of membership groups.
  2. Power leaderspeople in formal leadership positions.
  3. Informal opinion leaders those who have clout with peers because of some special characteristic. Exert peer pressure for others to go along with it.

Uses of Persuasion

  • Change or neutralize hostile opinions.
  • Crystallize latent opinions and positive attitudes.
  • Conserve favorable opinions.

Factors in Persuasive Communications

  1. Audience analysis
  2. Source credibility
  3. Appeal to self-interest
  4. Clarity of message
  5. Timing and context
  6. Audience participation
  7. Suggestions for actions
  8. Content and structure of messages
  9. Persuasive speaking