Topic of the Week

Five Steps to MultiMedia Storytelling

Topic of the Week #14
Comm 2322

  1. What did you learn?This course wasn’t what I expected it to be. I thought wow this will have some really cool interacting points and be fun but it was kind of a let down. The course was very plain and bland. After taking the course your suppose to be able to pull away how to tell a story with the use of multimedia but I’m not sure if I could do that. The course did teach some very basic and helpful stuff like how to identify the elements in a multimedia story and how to sketch a concept for a story. I think if I were to redo the course it would be a lot more beneficial to me.

2.   What surprised you?

While I don’t want to sound harsh I don’t think I could say anything really surprised me. The course wasn’t tons
of new information just pretty generic things that I have always heard when dealing with storytelling. When they did begin
talking about how to make a storyboard I did find that to be a bit useful. I was a bit surprised to find after all of the bland
boring reading there was an interaction part. You get to identify what part of media is being used or even the tools. It made
it a lot more fun and barbel. I guess that is just the kid within me trying to find any kind of fun I can in a reading assignment.

3.  What do you want to know more about?

I think to get to know more about editing for the web would be very helpful. I think this would be something that could benefit
me greatly.The web will be the future of everything so learning how to edit for it could only benefit me more.

You can find this course here.


PR vs. Journalism

Topic of the Week #13
Comm 4333

There has always been bitterness towards PR Professionals and Journalists. One reason is because they work in the same field but their jobs are so different. They argue between one another because their jobs have so many different requirements, technically. Without one another I don’t think their jobs would work. The follwing are some reasons why the two do not like one another:

Reasons why Journalists dislike PR Professionals:

  • PR people usually have useless information they don’t know how to determine the difference between good information and horrible information.
  • PR people tend to use fancy words. They think that the words the use are common but usually the tend to confuse readers.
  • They think PR people don’t know what is truly newsworthy. They will publish stories that are irrelevant and have nothing important to say.
  • PR people do not know how to be timely. The will turn in articles late and sometimes not show up to meetings due to having such busy schedules.
  • PR people do not give good background information on different subjects. They will post the hot story but will not show what happened in the past to get them to that point.
  • PR people are bad with taking calls or even calling back. Due to a demanding schedule they either forget to call back or have so many different phones they are hard to reach.

Reasons why PR Professionals dislike Journalists:

  • Journalists tend not to be prepared. They don’t have enough information on their interviews so they sometimes come unprepared.
  • Journalists don’t know when to stop. Journalists don’t have any line. They are out to get a story and that is all that matters to them.
  • Journalists do not confirm an exclusive. Because of busy schedules they will not tell you when they are going to use a story.
  • Journalists tend to have biased views. They will take one side of a story and only portray the good of it.
  • Journalists can be very sneaky.  They will try and make whatever they do seem good but it is always about what will get them to the next level.

Infographics

Topic of the Week #11
Comm 4333

Infographics are a fun way to display a graphic. While simple charts and graphs can be very boring, infographics spice things up a bit. They simply display information in more of a visually pleasant way. The infographic above I did not create but I thought it was very neat.

Anyone can use these graphs with their companies. The information in endless and you can be as creative as you want. Companies have seen that it makes their products more marketable. I think the future of infographics will be even more insane. An article I read said that they have some already developed to play for flash players. How cool is that?

The reason it becomes useful to a client is by making the product a lot more fun. Whenever you are flipping through something or if your sitting in watching a power point a infographic will be so much more appealing than a plain graph or chart would ever be. While they can take a lot of time to create they are worth the time.

You can create an infographic by using different computer programs. One I would start with would be Photoshop. It’s very simple for me to use but I could also spend hours trying to create something that would only be seen a few times. Creating an infographic is a job within itself. Personally that would be a job I would pass on. I know the little time I do use Photoshop it stresses me out. I would not want to spend my entire day to try and create them for other companies.

Every company should try to incorporate infographics into their buisness. It is a fun way to share information in a new and different way.


Topic of the Week #10
Comm 4333

Blogging has seemed to change my world. When I started blogging I thought I was going to hate it. It turned out to be the complete opposite. I love blogging. While some of these post have not be some of my favorites I have survived. I remember the first time I checked my site stats and saw that I had people looking at my page, I was so excited. My friends in the class who only had 5-10 views I had in the ball park of 20-28. I couldn’t believe it. I think it made me want to blog more.

The site stats page is very important for every blog. The page will tell you different things from how many views your page has had, what posts were most popular, and even the number of posts and categories your page has. I love getting comments also. I feel like I have a lot of post that are easy to comment on and discuss so people seem to comment a lot. I think its cool to see others views and opinions on something I post. It is very important for companies to see how their blogs get activity. Site stats are perfect for this. This could show a business when to post certain things or even what is more important to continue to blog about by looking at what is most important. You always need to know what the customer wants and make it easy for them to get.

I think with establishing the little I have already started I would love to continue to blog after this class. I will blog about what I love to do and things I like. I’m so thankful for having this class to begin my blogging experience and actually making it fun.


Effective New Releases

Topic of the Week #13
Comm 2322

Writing news releases are always very important. You want to make sure all the information you provide is factual and relevant. Your work also always needs to be on time. A news release is to get information out about your company. You can send these to company by email, snail mail, or even fax. You need to make sure your format for your news release is always correct. You need to put an embargo date so the company knows when your information should be released.

Here are 10 tips to make sure your news releases are in tip top shape:

  1. Your story must be newsworthy.
  2. Your audience needs to know why it’s important for them and why they need to read it.
  3. Start with a brief description, then go on into more details.
  4. Ask yourself the question of, “How will this help people?”
  5. The first 10 words in your news release are the most important.
  6. Avoid excessive adjectives and fancy terms.
  7. Talk about the facts.
  8. Provide all of the contact info you can, you can never have to much.
  9. Make sure you wait until there is enough substance for a story.
  10. Make it easy for media representatives to do their jobs.

Also remember to write the news release in third person. Give as much information as possible. Make sure you stay super detailed. I remember writing my first news release I thought it was going to be super boring but I found it to be a lot of fun. I’m still trying to find a lot of ways to improve my skills for writing news releases. If you have any information on how to better my skills for writing news releases I would greatly appreciate them!

I found my information for these articles on Publicity Insider and Press Release Writing.


PR in Times of Crisis

Topic of the Week #12
Comm 2322

In times of crisis you must not freak out. Whenever a crisis strikes people think with their emotions and not their heads. You have got to keep people calm because they are looking for your reaction.In class we talked about a few differnet points involving crisis. In class we learned that there are 4 different type of Crises, they are:

  • Meteor
  • Predator
  • Breakdown
  • Lingering

While there are many different factors that contribute to the start of a crises.  Some different ways a crisis can begin include environmental problems, technological mishaps, terrorist acts, criminal misconduct, managerial issues, and finally accidents. Also something else very important that Crystal Davis told us in class was to NEVER say terrorism. Once that word is used than everything will get taken out of context. Being in PR people are holding onto every word you say and they will try to find some way to reword it and make it a hundred times worse.

You need to always remember to plan. Without a good plan any public statement released will go horrible. Some benefits of planning include:

  • It reduces stress
  • It will demonstrate goodwill
  • You have a better flow of information
  • And is has more of a business continuity

Also whenever you have a product that is somewhat good to your selected audience someone will always hate it. People will always try to bad mouth a product. If you are working to keep a name for you company or product good you need to have a good overview on what people are saying about your product. You can do twitter and Google searches daily on your product. Something else that is newer are Google Alerts. When you set up a Google Alert you can see when people are searching or write about your product.

For a continuation of this post check out Barbara Nixon’s blog on Public Relations During Times of Crisis.

 


Marketing Over Coffee

Topic of the Week 11 & 12
Comm 2322 & Comm 4333

I started off listening to Marketing over coffee. I cant really tell you why I was drawn to listen to this podcast vs. the others but it might of been their graphic. They had a very simple graphic of a cup of coffee but it also looks like the Dunkin Donuts logo. They had different podcasts to choose from and they all seemed to have interesting titles. They also only record once a week but you can tell that they really enjoy what they are doing. I started with listening to their Podcast called, “Licensed To Podcast”.

He brought up a funny point saying he hates when people do audio photography or cooking shows via podcast but you cant see anything. You need to be able to relate to your source so make it good for the viewer. Also with some students you must continually change topics to keep them interested. He said he never had a format for his shows because he needed to be able to switch up topics fast for the college students. Podcasting works because usually it fits what the listener wants to hear.

I got a little bored so I continued to search their Podcasts and began listening to, “Night of Living Twitter Coach”. They began talking about new Apple products that have been released and also talked about how WalMart released a new app. They continued talking about Groupon and different social media websites.

Another point that talked about was that Myspace is trying to redo their website that it will only be formatted for 18-30 year olds and that their are still 20 million users on the site. Who knew Myspace was still going strong?

These were very interesting! You should check them out and support their weekly Podcast.

I found this Podcast here.


Kneale Mann Interview

  1. What did you learn?
    Kneale I found to be very interesting. He started his interview talking about what he is currently doing for work. He works for non-profit organizations for CEPSM that has been around for about 5 years and is also doing PR work in a for-profit companty. Kneale also had some previous work in a production company, news column and 23 years of radio work. He says that he has used social media his entire career, it’s just depending on what you consider social media.
  2. What surprised you?
    Somethings that surprised me was that his personal blog had been around for only 2 years at the time of this interview. He had been around for 25 years in the “media” world and had no former blog. Someone who knows about so much going on around him and to never have a blog and thinking that he wouldn’t have anything interesting to write gave me encouragement. We all have that feeling of “why would people want to know what I think”, he had that feeling also and now he is a HUGE blogger.
  3. What do you want to know more about?
    I would like to hear more about personal experience he had. Where he came from and what inspired him to get into the field he is in. Also a deeper understanding of his job and others jobs he could see himself getting into.

    I loved how open and friendly Kneale Mann’s interview became. It made him seem so approachable and it made me enjoy the interview that much more. Thanks for the interview Kneale and Professor Nixon!

You can listen to this interview here.


Online Media Law

  1. What did you learn?
    This course points out the 3 most important areas of media law thast relate to gathering information and publishing online. They are defamation, privacy and copywirght. You learn about these in this course by selecting the 3 different buttons. At the end of each of the three sections their is an activty you are required to do called “You be the judge”. It evaluates the what you learned in the reading of the course and how you can apply them to a court case. At the end of all 3 sections there is a 20-question assesment you take to evaluate what you have learned in the overall course.
  2. What surprised you?
    I thought there would be a lot more of interaction with this course. While it was interesting and I did learn  a lot it just didn’t teach it to me in an interesting way. It had so much reading that the information just merged together. The activities were the most fun just because they were the most challenging and they were fun.
  3. What do you want to know more about?
    I would have liked to learn more about the 3 sections. I don’t think the information was good enough for each of the sections. The section that was entitled Copyright Infringement. I think the section had so much more information we could have drawn from but we didn’t get any. Also I didn’t find the course work sections to be that challenging. While it was a very good course I don’t think I will recommend it to to many people to take it again.

I found this course here.

Topic of the Week #8
Comm 2322


PR OpenMic

Topic of the Week #9
Comm 4333

When I started looking around the PR OpenMic website I was in awe. The site had so much to look at. You get to meet and network with so many PR people. The first way describe to someone what PR OpenMic is it’s like a Facebook for all of the awesome people in the PR world. Once you sign up for an account you can connect with the people you know or search the website for interesting articles. The page features blogs, videos, events, internships and a wide variety of other things.

The first thing that caught my eye was the link to the jobs and internships tab. Within the tab you are given a list of jobs and internships all over the United States. It also gives you other useful links to websites that will help if you are in search of a job or internship.

The next tab I went onto was for blogs. I find this to be very useful because I can use it when searching for PR blogs and I can even use these blogs to comment on for this class. Out of the few blogs I read over they all seem to be very clean and respectful.

The final section I’m going to talk about is the members section. You can find students, teachers and practitioners. Clicking on this I found a lot of the people I am currently in classes with here at SEU. I think it is so neat that us PR people can have this little world where we can all connect together.

While the website is still very small you can still do so much on it. Something else I find very cool is that a PR Professor created it. There are only a little over 6,000 members but it seems to be growing very fast. Everything stays so up to date because it was created that way.


The Lead Lab

Topic of the Week #8 & #9
Comm 4333 & 2322

What did you learn?

The course helped me learn how to better my leads in stories. I found it to be very helpful. It reminded me the important small things that you always seem to forget about. One of the very important things when it comes to lead stories is to start with the five W’s and H:

  • What happened?
  • Who did it happen to?
  • Where did it happen?
  • When did it happen?
  • How did it happen?

With this knowledge you next must logically zero in on the two basic focusing questions:

  1. Whats the new?
  2. What’s this story about?You must also always remember how to get the right lead for you story. It depends on three things:
    • Your news organization
    • The news
    • The timing of publication


    What surprised you?

    The course didn’t seem to surprise me to much. A lot of the information I already knew but it was very helpful to be refreshed in this course. I like the way the course stayed interactive by clicking on the different things. It made the course different but still fun. The information was split up very well and made it seem small and kept the reading very manageable.

    What do you want to know more about?
    I found the myths about leads pretty interesting. There were four different ones that they mentioned in this  article, they were:

    • Leads must never begin with a quote.
    • Leads must always contain attribution.
    • A good lead is never more than three or four lines long.
    • A lead must sum up the story in a paragraph.

     


Newsworthy Stories

Topic of the Week #6
Comm 4333

What makes a story newsworthy? While there are many stories that are released everyday that doesn’t make them all newsworthy. I know that a majority of stories that are released are not that interesting. I decided to do some research and I found an interesting article on how to make your story more newsworthy.

Mediacollege.com posted these tips on their website on how to make a story more newsworthy:

Timing

The word news means exactly that – things which are new. Topics which are current are good news. Consumers are used to receiving the latest updates, and there is so much news about that old news is quickly discarded.A story with only average interest needs to be told quickly if it is to be told at all. If it happened today, it’s news. If the same thing happened last week, it’s no longer interesting.

Significance

The number of people affected by the story is important. A plane crash in which hundreds of people died is more significant than a crash killing a dozen.

Proximity

Stories which happen near to us have more significance. The closer the story to home, the more newsworthy it is. For someone living in France, a major plane crash in the USA has a similar news value to a small plane crash near Paris.

Prominence

Famous people get more coverage just because they are famous. If you break your arm it won’t make the news, but if the Queen of England breaks her arm it’s big news.

Human Intrest

They often disregard the main rules of newsworthiness; for example, they don’t date as quickly, they need not affect a large number of people, and it may not matter where in the world the story takes place. Human interest stories appeal to emotion. They aim to evoke responses such as amusement or sadness.

 

It is our responsibility to have reliable, new, interesting, and factual news. Once we have this we have done our job correctly. We must make sure that it’s news the affects the people it is reaching.


Resumes and Interviews

Topic of the week #7
Comm 2322

I found this image here.

Whenever people think of resumes and job interview they get that nasty nervous feeling in their gut. I don’t think that they are that bad. Typically writing a resume or going to an interview is not at the top of my fun list they don’t always have to be bad. I think for so long people have looked at these things as a hassle but along with everything in life we must do it. In my opinion you should make it fun. The more fun you make it the better it will be.

Free-resume-tips.com gave 10 tips that I found to be very helpful. They were:

  1. Use Titles or Headings That Match The Jobs You Want
  2. Use Design That Grabs Attention
  3. Create Content That Sells
  4. Quantify and Use Power Words
  5. Analyze Ads and Job Descriptions to Identify Key Words
  6. Identify and Solve Employer’s Hidden Needs
  7. Sell the Benefits of Your Skills
  8. Create An Image That Matches The Salary You Want
  9. Prioritize the Content of Your Resume
  10. Tweak and Target Your Resumes and Cover Letters
    (You can find more in-depth information on the website.)

A good website to help you develop a resume is Careerperfect.com. They give answers to simple questions and help format your resumes.

While it is very important to have a good resume you need to be an awesome interviewee. When people meet and talk with you that out ways what they see on paper about you. You need to always be kind and respectful.

Jobsearch.com published a great article about how to have a successful interview. Some tips were:

  • Prepare– Do research on the company and think to yourself questions that may be asked.
  • Be on time– Nothing looks worse than being late to an interview.
  • Stay calm– Do let them see you “sweat”. Keep cool and relaxed and have fun.
  • Show what you know– From research that you did tell them what you know about the company.
  • Follow up– Send a thank you note this shows that you have good communication skills.

Tweet’n for a week

Topic of week #6 & #7
Comm 2322 & Comm4333

I found this image here.

I found the one week of Twitter to be very simple. I have used twitter for around 2 years. When I first heard about this assignment I got very excited because I love to tweet, so I knew it wouldn’t be hard for me. I think its always good when you get an assignment and it’s something you enjoy doing. And I must say I had to of tweeted way more than what was required because I at least double my normal tweet rate in the last month.

I noticed with some of the new people to Twitter, as in students, didn’t tweet fun things. Maybe it’s just what I saw or they weren’t use to it but I think you should always have fun. I know personally I like to use funny hashtags and make “smart” comments. I tend to always stir up a little drama in my tweets.

While I knew most of the basics of twitter I didn’t follow any professionals they were just friends.Some of the new people I began to follow for this assignment were surprisingly funny and very helpful. They gave great tips and links in their tweets.

I found this link for new tweeters to help with what they should talk about. Here are five of my personal favorites:

  • Make a joke.
  • Create a tweet when you upload a new blog post.
  • Announce something new in your world.
  • Ask for prayer.
  • Link to favorite songs/videos that you currently like.

I think the five tweet starters that I just wrote about helped me out when starting Twitter. You must always have fun. Don’t be afraid to follow new people and make connections. Connections you make on Twitter today can change your tomorrow.


PR Firms vs. Departments

Topic of the week #5
Comm 2322

Before reading this chapter I couldn’t tell you the difference between a PR firm and a PR department. You must know which is better for you before you can decide where you should work first. In a PR department usually has one of three titles: manager, director, or vice president. A department is also divided into specialized sections that have a manager. The department deals with legal, human resources, advertising and marketing.The majority of college students who graduate from college will start out in a PR department.

PR firms are found in every industrialized nation and most of the developing world. Each firm gives counsel and performs tactical services required to carry out an agreed-on program. Firms deal with consumer brands, financial services, corporate communications and health-care. A lot of these jobs are upper level that require years of experience or either a really good connection. While a lot of people start in PR departments a lot of them see themselves working for PR firms as a long term goal. But PR firms have their downfalls.

Here are some cons to working for a PR firm:

  • Superficial grasp of a client’s unique problems.
  • Lack of full-time commitment.
  • Need for prolonged briefing period.
  • Resentment by internal staff.
  • Need for strong direction by top management.
  • Need for full information and confidence.
  • Cost

(All of this was found on page 122)

I think in the end it depends on what kind of organization you want to work with. While you can get a job in a firm maybe its not what you want to do. A department and firm both offer two different types of working environments. You must research any company you wish to work in but make sure you never settle for a job. Make sure whatever your doing it makes you happy.

The found the notes from this book.


An Era in PR

Topic of the week #4
Comm 2322

I found this image here.

If I would have to choose an era which to work in PR I would choose the ’50s-’60s. In my opinion there were some amazing starts and amazing events that went on at this time. The ’50s were such a changing time with how peoples lives changed. It was soon after World War II and just in the begining stages of the Cold War. We had so much happening at these times that I dont think we had enough coverage that is possible today.People lived with so many questions and in fear because of lack of media coverage.

I do not think there was enough information released to the people at this time either. Today we get so much news and media coverage because of all the sources we have. I wonder if we had the technology then what would it have been like? And how would it affect us today?

I think I would work more along the sides of the music and film starts. The way they lived their lives amazes me. I would have loved to see the glamorous they lived and how they still kept things so private.

Another reason I would enjoy this era would be because they was such limited technology. No cell phones, computers or even small portable recording cameras. They had a since of normality and not constant gossip being formed about people. Life would have been so simple and you wouldn’t have to constantly portray a good light of your client.

I also think seeing the change through-out the coming years from to ’50s to the ’80s would be crazy. To see the change in culture and technology. I think so much knowledge could have been gained simply because of hands on experiences.


To steal or not to steal.. That is the question…

Topic of the Week #5
Comm 4333

Everyone has dealt with plagiarism in some way. Either someone has copied your work, or you have copied someone else and did not properly cite their work. While new technologies have made it easier to detect plagiarized work some can still slip through. There is always some steps that you can take to be extra cautious that no one is stealing your work and you are not stealing anyone’s work.

Here are some helpful tips to use to avoid plagiarism:

  • Submitting an essay that exceeds any of your prior work will look suspicious.
  • Know how to correctly paraphrase and cite work you are using.
  • Learn what plagiarism actually is. Commonly you do it and its wrong.
  • Get help from tutors who can show you what is acceptable.
  • Give personal stories and experiences.
  • Research your topics and never get all your work from online sources.

Turnitin.com is a good website to help you improve your skills. Sometimes little things that you wouldn’t think matter get caught in their plagiarism detectors. But the down fall to turn it in is that it usually picks up everyday used words like; and, but, the, etc.

Always be original make your work all about you. Include personal experiences and stories. When your work becomes about you then there is no doubt that you are taking it from anyone else. No one can take your stories and experiences. Also you must always remember to over cite your work. Even if its three words someone said, cite it. You want to make sure you cant get in trouble for taking it. While it’s not as big of a deal when its papers in school when it comes to your job you can get in a lot of trouble. If you do not follow proper plagiarism citation you could be at risk of loosing your job.

Always remember be overcautious so it never looks like your stealing someones work.


Cleaning Your Copy

Topic of the week #4
Comm 4333

Cleaning Your Copy: Grammar, Style and More

I found the NewsU course on cleaning your copy to be very helpful. The course was not just a boring read through of how to better your grammar and writing but it got me involved. There were four sections that were broken down into mini sections. The four head sections were: Grammar, style, punctuation, and spelling. The mini sections inside each gave common areas in which people usually do not strive. I know this course opened my eyes to a lot of common mistakes I make everyday.

By making this course so interactive it made it seem like I really learned from my mistakes. Some of the questions would automatically tell you if you were wrong and made you correct your answer but others didn’t tell me where I was incorrect at all. Some of the questions I eventually gave up on and never put an answer down. Something I think they could have done was make it to where you cannot continue until everything is correctly answered and complete. While I did pick up a lot the places it didn’t check the answers was where it was needed the most.

The quiz at the beginning and end was also something that really challenged me. When I did my first quiz I thought I did way better than I ended up doing. The test at the end I got to reevaluate myself and see how my skill level did improve. If I were to do this course every few months as a refresher I would benefit greatly from it. Something that is good about the course is that anyone can log in at anytime and take it as many times as they would like.


Blog Feedback

Photo found here.

Topic of the week #3 Comm 2322 Comm 4333

Blog comments make a blog survive. While I think sometimes you post on your blog for personal reasons but whats fun about blogging without interaction? Blogging without comments is like talking without someone listening.Comments make a blogger know they they are being checked up on and encourages them to keep going. Pop-culture websites need you to comment just so they can see your opinion on hats going on. Blog comments can also cause an uproar between other bloggers because of personal beliefs.

I think you should always give feedback to blogs. While some post can be super boring let the people know what you are expecting from them. Let people know when then have a great post and when they have a boring post. Comments also let you see your traffic on your page. People can see your popularity and let you gain more subscribers. This traffic can also boost up your place in Google so it becomes more recognized.

The reason some bloggers have such success is just because the name they have made for themselves. Perez Hilton is one of the most famous internet bloggers but the only reason is because of the number of hits his blog gets. Perez from what I usually can see has all old gossip. People love to see what he will say next even if it is the old news. Perez has a top hit web-sites because of all the traffic that goes through it.

I think its always good to encourage new bloggers with a few comments. I know it feels good when I see I have a new comment, it makes me want to continue what I’m doing and not give up. Also some blogs can have positive rewards and you can win prizes. Be an encouragement to someone and leave them a blog comment!


A Public

This image was found here.

Topic of the week #2
Comm 2322

A public is defined by the Merriam-Webster dictionary as “a group of people having common interests or characteristics; specifically : the group at which a particular activity or enterprise aims”. Everyone is involved with a public even if you don’t think you are. You can be apart of a public anywhere you are including your school, work, church, and especially in your hobbies.

One public that I am currently involved in is Twitter. Twitter is a social media web-site that connects you with all kinds of people around the world. Twitter is a website that connects people who have common intrest, goals, and hobbies. On twitter you can chat with your “followers” in 140 character texts.Twitter is considered a public because it has limited people who choose to “tweet” and you choose the people you want to follow.

In high school I was apart of another public know as Student Government Association. SGA was a very limited public with officers from other school and a selected group of people who were aloud to enter the club. You must apply to the club and you can be accepted or rejected. It becomes a public because the the privacy of the group and only allowing certain members in.

Some other public’s that I’m currently involved in would be church, geocaching, college, and photography. While there are many more that I could list I just wanted to get across that a public is very social. The type of people surround me are also part of my public. My public is a huge influence in my life and is something that can change the way I view things. I think that there can be positive and negative public’s but you just need to be cautious about the public’s you surround yourself with.


Understanding Media

Topic of the Week #1 Comm 2322

Understanding Media:Process and Principles

  1. What did you learn?
    I found this article to be very interesting. It taught me how dependent I am of the media and how dependent the media is on me. The course was designed to better teach us how to be better with our media messages. There are ways to understand the media messages using four process skills: access, analyze, evaluate and create. The way we access messages are through the mediums they are given to us (i.e. news paper, internet, tv shows and radio). You analyze by looking at the persuasion techniques and decipher if it is either practical, emotional, or associations. Finally you must evaluate the product, know the target audience, the product, and the message the product sends out. Once you have all of this figured out you are able to create a stance on said product.It is our responsibility being in PR knowing what we are trying to sell and who we are trying to get it to.
  2. What surprised you?
    I was really surprised on how much information you take in to learn about one topic. I know that I do it anyways but to see the steps written down it is such a long process. I always like to learn more about different subjects and that is what this reading did for me. While I knew this information it opened my eyes to things I have never thought about before.
  3. What do you want to know more about?
    I would have like to learn more about the evaluation process. I think the article gave very little details on it. I find it very intresting on how we can study a product so much and know the audience we are trying to gain from it. Once you learn the message from the product you are evaluating you know how to stand by that product.

When to switch verb tense

Topic of the week #2

I visited Mignon Fogarty’s Grammar Girl’s website and wrote about the, “Is It OK to Switch Verb Tenses?”. The following blog entry is what I learned from this podcast.

1. What did you learn?

This podcast helped show me how to use the correct form of verb tense. Something that is commonly misused I have never given much thought to. The way you say something can be changed in many different ways. I really thought about the way we communicated now which is usually online or in text messages. Grammar Girl makes it very clear and talks in such a soothing manner than it makes you enjoy what youare learning. She spoke on how people commonly use the wrong tense of verbs in conditional sentences. She gave helpful resources and links in case the reader didn’t understand something. She has dedicated her work to her fans and to better help them understand how to better their grammar.Most of what I heard I already knew but it was very refreshing to listen over it again.

2.What surprised you?

I was surprised on all of the verb tense rules that I did not know one being when you talk about unreal situations, you use verb forms with the helping verb “would,” “could,” or “might.” She talked about using the “if” clause if it refers to an unreal clause. You must understand the the time and place the verb is being placed.

3.What do you want to know more about?

I think Grammar Girl did a good enough job describing how to use these verb tenses correctly. She gave many examples and also pulled out other resources that could further help me. She did not leave me hanging or lost. Her blog/podcast has found a way to communicate with people and not leave them stumped. Her viewers expect a certain amount of information from her and you see nothing but positive feedback in her blog comments. They want to help her improve her blog also which I found very cool.


Social Media

Topic of the week #1

Which types of social media you currently participate in, which platforms you use, and why?

In the world of ever changing media new “social media” web sites are created almost daily. Blogging and social networking have seemed to be the most popular in our society right now. While some fads seem to come and go, (i.e. Myspace), social networking will always be around in some form.

I currently am involved in the twitter world. I cant seem to get enough of it. Having something to report to and know someone is listening is very intriguing. You also learn so much about people in these simple 140 character “tweets”. I can have people follow me from all around the world and even follow some of the biggest celebrities of our time. While twitter does seem to have the “big brother mentality” it is something that everyone can use and seems to have no trouble with.

Another media web page that I’m connected with is facebook. I enjoy facebook just for the fact of being able to keep up with friends and family. You can find almost anyone you have ever known while on twitter not so many people have it. Something that gets old on facebook is how it covers itself in pointless ads. I also take a lot of pictures and features on my computer make it very simple to upload these photos very fast and simple.

Social media has been created to help simplify our lives and be able to connect better with the people all around us. We have found a new way to market ourselves. These social media world have made a way for us to “sell ourselves” to people. Social media is becoming the new way to get a job and make friends. In the next few years what will social media become for us?